What You’ll Learn

With so much change across the industry (audience expectations, changing demographics, the great resignation, oh my!), it’s no wonder planners are overwhelmed.

We’re not going back, so the key is moving forward with new event basics that work for today’s audiences in the current marketplace.

Our new toolkit, The new event basics, breaks down all the hurdles planners are facing with best practices, ideas, and tips for planning a successful event.

This guide covers three main strategic moves to refresh your show:

• Audience acquisition
• Show floor engagement
• A new approach for data and measurement

You’ll also gain insights on sponsorship, post-event engagement strategies, the XLNC planning framework, and how to blend business travel and pleasure to delight attendees.

Ready to move your event forward? Let’s go.

What You’ll Learn

Big data for events is not so big anymore.

Our strategists have come to the table with some new considerations for events and why we need to shift perspectives on measurement. Start with a tried-and-true event planning (and measuring) framework that breaks down the why behind your event to marry it with audience needs and expectations.

Grab this quick primer, Event measurement reset, to learn more about the XLNC model and what the last few years have taught us about data, engagement, and ROI.

Ready to take a fresh look at measurement that goes beyond mere numbers?

Dive in.

What You’ll Learn

Audiences, who needs them?!

Events, that’s who.

As an event planner, you are always looking for ways to grow your audiences. But to get to the grow, you must learn about and truly know your audiences — the key to this formula is updating your audience acquisition practices.

Extreme demographic shifts and a changing marketplace over the last few years means most databases are long overdue for a scrub and reboot.

In Conference crowdsourcing, we’ve got everything you need to reset your audience acquisition approach.

Ready to find your people? We’ve got the intel.

What You’ll Learn

Today’s audiences have higher expectations for the in-person experience.

That means planners need to pull out all the stops to get audiences past registration to actually attend. The key is creating tailored experiences based on specific attendee needs and wants.

How?

With prime real-estate just waiting for a new build — the show floor.

In Show, don’t tell, we break down new approaches for upgrading your show floor that goes above and beyond booths.

This step-by-step guide covers how to create curated destinations via experience zones, what these e-zones can offer and how to design them, how to align these spaces with your own event objectives so everybody wins, and how to get sponsors involved to generate new revenue streams.

Are you show floor ready? Let’s get down on it.