What You’ll Learn

Exhibiting at a trade show is an exciting and useful way to market your brand. But you can’t just sit back and expect attendees to come calling.

So what can you do to make sure your exhibit stands out on the floor? 

Create a powerful booth beacon with stunning AV solutions!

In this new guide, our AV pros break down three simple ways to use AV solutions to energize your booth by incorporating lighting, audio, and LED panels.

These easy-to-add enhancements can literally illuminate your space, your message, and your products. Most important, you’ll deliver an exhibit experience audiences remember.

Ready to get attendees (and future customers!) to stop, look, and listen?

Click the pink button to grab your copy now!

Measuring how your exhibit performs from show to show is essential for determining the value. But setting up what to measure and how to get the right data can turn into, “Collect what? Add where? Divide how much? Equals who?”

We got you.

This guide provides examples of basic performance calculations to assess each aspect of exhibiting. But, we didn’t just write down the answers, leaving you to guess how we got there. (It’s way easier than math class, but we still showed our work!)

You’ll also find the why behind the calculations along with helpful tips on where and how to set up benchmarks. And voila! You’ve got a measurement strategy that aligns with your marketing campaign and event goals.

Ready to calculate your success? Download the guide to get started!

Your trade show exhibit can be one of the most powerful elements in your marketing tool box. Your booth represents your brand and provides a stage to showcase your story and solutions to a rapt audience.

Are you making the most of this tool and measuring its performance?

With all the changes happening around events, it’s a prime time to rethink approaches and strategies, particularly measurement. This new insights paper provides a launching pad for your new measurement approach. You’ll learn:

• How to use the XLNC framework to define and measure objectives
• Why gathering attendee data is important, especially now
• How to build and maintain a consistent approach

Ready to refresh your measurement strategy? Download your copy now.

What You’ll Learn

From e-blasts to microsites, social media to advertising, there are more ways to connect with your audience than ever before. Preshow marketing helps you share the story of your brand, anywhere and anytime.

Before the show, you might offer sneak peeks, generate excitement, or connect with attendees, all in the interest of getting them to stop by your booth.

During the show, you can track leads and share right from your exhibit, encouraging customers to visit your booth, and helping those attending virtually to learn more about your offerings.

Once the show wraps and you’re back home, it’s time to create powerful follow-up content that keeps your brand top of mind.

Sounds great, right? It’s okay to feel a little overwhelmed with all the options and moving pieces, but fear not!  Just take a deep breath and let us help guide you.

We’ve prepared this special digital marketing worksheet just for you. As an exhibitor, you get practical, follow-along advice on trade show marketing ideas across web, email, social, advertising, and more to help you execute at every digital marketing touchpoint. It’s designed to inspire you … and empower you to get started!

Revamp your trade show marketing with this tool. Download your worksheet now!

What You’ll Learn

Want to make a quick impact on attendees without breaking the bank?

Sizzle with signage!

Energetic graphics enhance your exhibit and introduce your brand — authentic engagement starts with attracting the right people, so your custom exhibit graphics should beckon attendees to come in and learn more.

Learn how to design your trade show display for results.

Our lookbook helps you discover just how easy it can be to engage visitors with exhibit stand graphics and memorable digital displays — yes, you can go high-tech on a budget!

Loaded with simple trade show stand ideas, best practices, and inspiring images, this guide can help you visualize (and deliver!) a buzz-worthy exhibit that will remove barriers between you and your audience and generate real conversations with attendees.

Download our lookbook today to build exhibit visuals that stun.

What You’ll Learn

Want people to come to your booth, stay at your booth, and talk about your booth?

Embrace immersive activations:

• Offering visitors (and virtual attendees) the opportunity to interact and explore space, time — and your brand — through virtual reality (VR) experiences.
• Providing a 360° view of any location with augmented reality (AR), keeping visitors engaged at your exhibit booth (and online) longer.
• Creating shareable content so compelling that attendees will be sending it to others and posting on social networks, which helps spread your message beyond the exhibit hall.

You can see why every brand (no matter the size or budget!) should explore creating immersive exhibit activities. Guess what else? With thoughtful strategy and planning, it’s a far more actionable and affordable option than you might think. And the ROI is out of this world.

Our immersive exhibit experiences bundle has three dynamic components:

• Overall guide to immersive exhibit experiences to get started 
• Immersive tip sheet that sets you up for success. 
• Step-by-step worksheet to help you plan. 

It’s all in one easy-to-digest download.

Loaded with stats, examples, and actionable insights, this bundle can help you transform your trade show booth into an interactive, immersive, and memorable experience.

Ready to get started with immersive strategies for trade show exhibits?

Download our immersive bundle today to level up your next experience.

What You’ll Learn

Ready to set the stage for a successful trade show?

It’s crucial to build the perfect exhibit team to represent your brand. This newly updated guide helps you recruit, train, and incentivize a motivated group to work the booth. And it includes helpful tips on lead management (hint: it’s more than just collecting business cards).

After all, the success of your exhibition lies with your team and their ability to make productive and enduring face-to-face connections.

Excited to build your stand-out team?

Download our guide for the latest and greatest tips and strategies.

Take a look inside our guide

As an exhibitor, you want visitors to step in — and stay — in your booth.

But ooh, have you taken an ID check of your attendees lately? The demographics are shifting and what draws in audiences is changing, too.

Our updated Exhibit Engagement guide covers booth design and exhibit solutions from start-to-finish in six steps, along with links to additional content for those who want a deeper dive.

So step into our downloadable exhibit office for tips, best practices, inspiring success stories, and step-by-step instructions for booths and budgets of any size.

Ready to stand out on the show floor? Download your guide now!